In his native South Africa, Antony Hoffman became a filmmaker and journalist for International Press Syndicates AP and BBC, documenting the anti-apartheid uprisings in the embattled townships around Cape Town. Fascinated by the violent human drama unfolding before him, Antony developed a raw, unaffected visual storytelling style that has since come to define him.
Antony moved to the US and studied at the prestigious AFI school, renowned for kick-starting many esteemed filmmakers’ careers, he proved a quick study and soon after embarked on a career as a commercial director.
He has had a prolific career shooting award-winning commercials and web campaigns across the globe. He won major advertising awards at Cannes Lions several times, The London Film Festival, the NY Clio Awards, and ADDY awards. Renowned for his bold visual style the iconic Super Bowl commercial “Clydesdales” for Budweiser earned him a Gold Lion at the Cannes Lions International Advertising Festival and is now part of a permanent collection at the New York Museum of Modern Art. Some of his recent works, Fiat’s “Blue Pill” after debuting on the annual Super Bowl, have been met with similar acclaim followed by awards in Europe and the US.
A bold mix of action storytelling with a distinct cinematic flair has been his calling card. Multinational clients entrusting him to evoke strong performances from actors the likes of Benedict Cumberbatch, Antonio Banderas, Penelope Cruz, Idris Elba, William Levy, and David Beckham as well as some of the biggest stars in Asia Tony Leung, Eddie Peng, Fan Bing Bing, Karen Mok, Lin Chi Ling to name a few. Frequently collaborating with athletes such as Formula one world champs Fernando Alonzo to Michael Shumacher or international campaigns soccer stars for the 2014 world cup in Brazil.