Director Tobias Granström studied classic art and film production in his native Sweden, before beginning his career in commercials, music videos and feature films. He worked in production, set-design, grip and gaffer crews, then as an editor before becoming a director at age 23 when he joined famed creative collective Acne and later RSA Films. Adept at storytelling, film craft and creative technology, Granström has directed memorable commercial films for brands such as Jaguar, Jeep, SAS, IKEA, Coca-Cola, Chevrolet, Mercedes and many others. His work stands out for its cinematic and experimental visuals and mood-driven storytelling.